Aims & objectives


To provide high level of customer service through:

  • Continuos improvement in plant to ensure better Quality of products.
  • Continuos training of staff to develop more customer oriented marketing attitude.
  • Well-Developed dealership network and very efficient logistic system to ensure prompt delivery of products to the intermediaries and end user.

Core Values

Integrity: Capability with honesty.
Excellence: Production, Marketing, Delivery.
Respect: Employees, Customers, Intermediaries, Stakeholders.
Enablers: Capacity Builing of Employees through Creating positive environment, Training.
Empowerment: Responsibility with compatible Authority
Societal: Contributors for well-being of Society.


Pakistan's 2nd largest selling brand.